SoftMachine

The Salon

It starts in a salon.

Salon № 01 in Los Angeles — a record-lined listening room with hanging plants, low lighting, and seating arranged around a central bar.
Salon № 01 · Los Angeles · March 2026 Thirty people, one room, two and a half hours of measured conversation.
Hotel Chelsea, New York — a long indoor garden room with green velvet seating, hanging lanterns, ferns, and a latticed turquoise ceiling.
Salon № 02 · New York · May 2026 Hotel Chelsea — the room before the room fills.

30

People

Organically organized in groups of three to four, rotating every thirty minutes or so.

2.5

Hours

Time spent in dialogue — and the end comes too soon.

52

Card prompts

A deck designed to maximize curiosity and connection.

Every element of the salon is engineered to maximize the value of connectivity and curiosity for the world's most creative people.

Diversity is the input

Creative range is geographical.

Different cities hold different cultures, different appetites, different futures. We host salons around the world so the signal we capture reflects the full surface of what people are making.

2026

Four cities

2027

Twenty-four cities

The 2026 Circuit Eight Salons
  • № 01 Los Angeles North America
  • № 02 New York North America
  • № 03 Tokyo Asia
  • № 04 Miami North America

By invitation only.