The cultural orientation layer for artificial intelligence.
The hacienda
must
be built.
Ivan Chtcheglov, 1953.
What we do
SoftMachine hosts salons with the most creative people we can find. We capture what is in their minds but not yet in the world. We turn those dialogues into machine-readable context that anyone can build with.
Why now
AI commoditizes intelligence. Cultural judgment does not commoditize. SoftMachine builds the room where judgment lives, and opens it to exploration by the people who need it.
Who we serve
Creatives, brands, and the next generation of makers — given access to the insights and inclinations of the current generation's greatest thinkers.
“Iwà l'ewà — character is beauty.”
Yoruba aesthetic philosophy, via Robert Farris Thompson