04 — About
A deeply human enterprise.
In partnership with machines, in service of creativity.
The thesis
Intelligence is collapsing. Token costs have fallen a thousandfold in three years. Models converge. Output flattens. AI is replacing the distribution of human thought with the average of it, on demand.
Judgment becomes the asset when intelligence commoditizes. And judgment lives in rooms, not in models. SoftMachine builds the rooms.
We host salons with people whose thinking the world has not yet caught up to. We turn those rooms into infrastructure for exploration. We build an ecosystem around them, and we put the contributors at the center of how value moves through it. That alignment is the design.
The people
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Tyler Fonda
Strategy. Capital.
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Acyde
Culture. Curation.
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Dawn Apang
Operations. Orientation.
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Dan Spinosa
Product. Technology.
The cooperative
When SoftMachine wins, the room wins.
Every contributor in a SoftMachine salon enters a cooperative. We build an ecosystem around the room. When we think about how value moves through that ecosystem, we put the contributors at the center of the flow.
Reciprocity is the design.
The hacienda must be built. We are building it.